British Gas augments consumers engagement by setting up a panel via which consumers can ask their mind out and can also suggest improvement measures for better services to the company.
Energy giant British Gas has invited customers to ‘ask anything’ about its business and offer suggestions for improvement.
In a bid to increase engagement with the consumers, British Gas gas has mulled to offer the users an opportunity to join a consumer panel and share their thoughts on the company.
The energy supplier has said that the consumer panel will help it know its consumers well and vice versa. The panel will invite the consumers to “see inside the heart of our business”, “meet our people” and “ask anything they like”.
The consumers could then report back their views publicly on what they have found.
The interested users can sign up for the service online via the energy supplier’s website named www.britishgaslistening.co.uk or through attending one of the “British Gas living room” events that are supposed to be held this year on high streets all across UK. The events will also comprise of the demonstrations of the British Gas’s new energy smart service.
One of the spokesperson of British Gas has indicated that the company will choose around 20 people who will form and run the consumer panel by the end of Feb 2010.
Chris Eagle, commercial manager at Energychoices.co.uk, said: “British Gas had the invitation published in national newspapers yesterday and it looks like a publicity stunt designed to improve the company’s reputation.
“However, any initiative that lets consumers air their views more effectively is positive.
“It will be interesting to see how British Gas chooses the members for its consumer panel, what the panel reports back and whether its suggestions have any real impact.”