With an addition of 101,000 customers, the total broadband customer base of Sky Broadband has reached 2.4 million over the last quarter.
Around a quarter of Sky customers now opts for one of its broadband packages and also there is an increase in the number of users choosing one of Sky’s triple play bundles with home phone, broadband and TV by 18%. All of the planned local exchanges are also unbundled by Sky broadband. Now it has around 500,000 customers which are linked to its local loop unbundled (LLU) network, permitting it to grant reasonably priced broadband to more owners.
Jeremy Darroch, chief executive, commented: “It has been another good quarter in what remains a tough environment, with more customers joining Sky and strong demand across our entire product range.”
It has also been declared by Sky that it would soon start providing HD set-top boxes as standard. Moreover, it is also planning to launch the UK’s first dedicated 3D channel in spring.
Michael Phillips, Broadbandchoices.co.uk product director, said: “Sky’s broadband packages continue to offer great value for money, especially when taken with Sky Talk, which offers a £5 discount on monthly broadband costs, even giving customers on the Broadband Base package ‘free broadband’.
“Sky’s six months free broadband offer is still also running, which gives customers free access to its Sky Unlimited 20Mb broadband package for six months.
He further warned “However, customers on either its Broadband Base or Broadband Everyday packages do need to make sure that they don’t exceed their download allowance or they could be charged extra”.

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