Some articles on social shopping sites have been posted by Caroline McCarthy last week that have increased new rounds of funding. As McCarthy enumerated, StyleFeerer increased $2 million and then at present ThisNext increased to $5 million in another round of financing from Anthem Venture Partners and Clearstone Venture Partners. This news giving stress to the mounting popularity of social shopping with venture capitalists and high expectations of a future social shopping growth.

We have already done with two social shopping protocols and a search in Google for “social shopping” offers a wide collection of sites that are competing to be in the list. I personally think these websites are not going to be successful because they are lacking one potent part: sizable communities. Some of the sites, including ThisNext have got attention of number of users but in my opinion these are not enough to give competition to the mainstream social networks that are also becoming a social shopping sites.

Facebook has made clear that they are determined to get engrossed with the social shopping market by giving developers access to their present payment system: wallet. The time when Facebook enhances their payment system API to developers, that time we are going to see a great movement in social shopping activity. Ultimately Facebook Beacon was the starting of the site’s push to capture the social shopping space that unluckily for Facebook ended in a P.R. failure rather than a technological change.

Over the next 12 to 24 months I would hope the competition will be more stiffer in this space as Facebook( and Myspace and other social sites) start their own base and integrated e-commerce attributes. So, what you think about social shopping? Do you have any information what social shopping is all about?