The travel agents in the UK have indicated that the winter sales of their holiday packages are still not picking. However, they said that they are ‘cautiously optimistic’ about the summer holiday sales at the start of the peaks period.
It has been revealed that most of the sales taking place are for the summer 2010 than the winter holidays. The strongest of all sales made remained the all-inclusive and non-euro destinations.
The commercial director of Advantage Travel Centers, Julia Lo Bue-Said stated that the winter sales was not doing well and the agents of Advantage Travel had seen peak sales drop by 10%.
The company, however indicated that its summer 2010 sales package have shown a spurt of 20% for the first week post Christmas, that could be driven by a 40% increase for eastern Mediterranean sales.
“The enquiry levels are up and agents are very positive as the conversions are there in very significant numbers,” said Lo Bue-Said.
A number of travel agencies did open for three or four days during the Christmas period as they were no mood to loose the business. Most business took place on Saturday, January 2 and was reported as the busiest day.
The owner of Britaly Travel in Peterborough and trade-only tour operation Typically Italian, Daniele Broccoli, said: “It is a pretty steady sell at the moment and I am cautiously optimistic.”
Paul Dayson, the owner of Wetherby-based Spa Travel said the sales showed leap by 24% but complained that few tour operators did not entertain the queries of the customers during the festive holidays.
“We were really busy on Saturday [January 2] and I couldn’t get through to some operators, while some closed at 1pm,” he said.
Worldchoice said ”pricing is holding up, with an average booking price after December 29 2009 of £1,000 per person, up from £570 last year.”
Operations director Bill Pickering said: “Flight-only and cruise did well and represented more than half of the bookings.”
Johnny Pollard, commercial director of On the Beach said: “We are up around 70% year on year so far. There are a lot of bargains out there and people are taking advantage. It has been all summer holidays so far, no late winter bookings. Turkey and Egypt are very busy and all-inclusive is ahead of everything else.”
Tom Costley, TNS head of travel and tourism said: “The overall picture of 2010 holiday plans seems very similar to last year, but we know from experience that people’s intentions can differ quite substantially to what they eventually choose to do.”