The giant travel operators in UK – Cosmos, TUI and Thomas Cook smashed the results of the holiday survey conducted by Which?, that showed the three have not scored good points for the customer satisfaction.
The survey was conducted this week and observed an online panel of 4,507 members who voted for and against the various travel operators in UK on the basis of their holidays including journey, accommodation, customer service and value for money.
A total of 28 companies were listed in the survey. Out of which Cosmos came last with an overall score of 57%, followed by Thomas Cook, which scored 58%, First Choice and TUI-owned Crystal both scored 63%, while Thomson came 23rd with a score of 66%.
Cosmos Tourama is also included in Cosmos and scored just 44% for efficiency, while Thomas Cook was harshly slammed by the disgruntled members for poor quality hotel rooms and unhelpful resort staff.
The three travel operators Thomas Cook, Cosmos and First Choice have been bestowed two stars for value for money, while Thomas Cook got just two stars for the quality of its reps.
Meanwhile, the survey report also acceded to the fact that the big travel operators relatively face more issues as regards to service because they are likely to rely on charter airlines, coaches for transfers and large hotel complexes.
Stuart Jackson, the director of Cosmos mainstream products managing director said: “We carry out our own holiday satisfaction surveys with our customers [some half a million in 2009] and can confirm that less than 3% have had cause to complain during this time.
“We will continue to listen to our customers and strive to improve our quality, value and choice as well as providing them with the best possible consumer protection.”
Ian Derbyshire, the chief executive of Thomas Cook UK and Ireland added: “The Which? Holiday report is in total contrast to the high levels of service that our customers tell us about and that we pride ourselves on.
“From our own surveys, which number more than 100 times more people than the Which? Survey, our customer satisfaction scores have increased year on year, with 94% of our holidaymakers rating Thomas Cook as either excellent or good for their holiday last summer.
“With almost nine out of 10 holidaymakers rating our reps equally as high, we find these results difficult to accept.”
Christian Cull, the director of TUI UK and Ireland communications asserted in a statement: “More holidaymakers rank their holiday with us as excellent or good than any of our competitors. We also know that 4.6 million people would happily recommend us to their friends.
“Again, 4.6 million tell us they will come back to us for another holiday, and a similar number rate our holiday advisors [reps] as excellent or good too. We intend to raise each of these numbers further in 2010.”
The survey revealed that the top companies as marked by the members were largely specialists and direct-sale only operators with the top five slots taken by VFB Holidays, which scored 94%, Trailfinders and Explore, both of which scored 89%, Voyages Jules Verne on 88%, and Ramblers Worldwide Holidays with 87%.